Ekuseni kwangomhla zingama-29 kuNhlangulana, i-Bain & Company kanye ne-Kantar Worldpanel ngokuhlanganyela bakhiphe “Umbiko Wokuthenga waseChina” unyaka weshumi ulandelana.Ocwaningweni lwakamuva lwe-“2021 China Shopper Report Series One”, zombili izinhlangothi zikholelwa ukuthi imakethe yezimpahla zabathengi esheshayo yase-China ibuyele ezingeni layo elingaphambi kobhubhane, njengoba ukuthengiswa kwekota yokuqala yalo nyaka kukhuphuke ngo-1.6% uma kuqhathaniswa okufanayo. isikhathi sika-2019, futhi sibonisa ukuthambekela kokululama okumaphakathi.
Kodwa-ke, lolu bhubhane lube nomthelela omkhulu emikhubeni yokusetshenziswa kwabathengi baseShayina ezigabeni ezihlukene, futhi lushintshe kakhulu amaphethini okusebenzisa komuntu siqu.Ngakho-ke, nakuba ezinye izigaba sezibuyele enkambweni yokuthuthukiswa kobhubhane lwangaphambi kobhubhane, umthelela kwezinye izigaba ungase uhlale isikhathi eside futhi uqhubeke kuze kube sekupheleni kwalo nyaka.
Ububanzi bocwaningo lwalo mbiko ikakhulukazi buhlanganisa izindawo ezine ezinkulu zemikhiqizo yabathengi, okuhlanganisa ukudla okupakishiwe, iziphuzo, ukunakekelwa komuntu siqu kanye nokunakekelwa kwasekhaya.Ucwaningo lubonisa ukuthi ngemva kokwehla kwekota yokuqala, ukusetshenziswa kwe-FMCG kuphinde kwakhuphuka engxenyeni yesibili, futhi izitayela ezigabeni zokudla neziphuzo, izigaba zokunakekelwa komuntu siqu nekhaya kancane kancane zahlanganiswa.Ekupheleni kuka-2020, naphezu kokwehla ngo-1.1% kwezintengo zokuthengisa ezimaphakathi, okuqhutshwa ukukhula kokuthengisa, imakethe yezimpahla zabathengi esheshayo yaseChina isazofinyelela ukukhula ngo-0.5% ekuthengisweni konyaka ogcwele ngo-2020.
Ikakhulukazi, yize izintengo zeziphuzo nokudla okupakishiwe zombili zehla ngonyaka odlule, ukuthengiswa kokudla okupakishiwe kukhule ngokumelene nalo mkhuba, ikakhulukazi ngoba abathengi bakhathazekile ngokushoda kokudla kanye nokuqongelela inqwaba yokudla okungaboli.Njengoba ukuqwashisa umphakathi ngezempilo kuqhubeka nokwanda, isidingo sabathengi sokuthengwa nokuthengwa kwemikhiqizo yabahlengikazi siyaqhubeka sikhuphuka, futhi ukuthengiswa kokunakekelwa komuntu siqu nokwasekhaya kuye kwanda.Phakathi kwazo, ukusebenza kokunakekelwa kwekhaya kuvelele ikakhulukazi, ngezinga lokukhula lonyaka lika-7.7%, okuwukuphela kwesigaba esinamanani akhuphukayo emikhakheni emine emikhulu yezimpahla zabathengi.
Mayelana neziteshi, umbiko ukhombisa ukuthi ukuthengiswa kwe-e-commerce kuzonyuka ngo-31% ngo-2020, okuwukuphela kwesiteshi esikhula ngokushesha.Phakathi kwazo, i-e-commerce esakazwa bukhoma isiphindaphindeke ngaphezu kokuphindwe kabili, futhi izingubo, imikhiqizo yokunakekelwa kwesikhumba nokudla okupakishiwe kuhamba phambili.Ngaphezu kwalokho, njengoba abathengi abaningi bechitha ekhaya, iziteshi ze-O2O ziye zafunwa, futhi ukuthengiswa kukhuphuke ngaphezu kuka-50%.Okungaxhunyiwe ku-inthanethi, izitolo ezithengisa ukudla yizo kuphela isiteshi esizinzile, futhi sezibuyele emazingeni angaphambi kobhubhane.
Kuyaphawuleka ukuthi lolu bhubhane seluphinde lwaveza enye inkambiso entsha enkulu: ukuthengwa kweqembu lomphakathi, okungukuthi, inkundla ye-inthanethi isebenzisa imodeli yokuthengisa kwangaphambili + yokuzitholela ukuze ithole futhi igcine abathengi ngosizo “lomholi womphakathi”.Esigabeni sokuqala salo nyaka, izinga lokungena kwalo modeli omusha wokuthengisa lifinyelele ku-27%, futhi amapulatifomu amakhulu e-inthanethi athengisa ukuthengwa kweqembu lomphakathi ukuqinisa ukuxhumana nabathengi.
Ukuze uqonde ngokugcwele umthelela walolu bhubhane ekuthengisweni kwe-FMCG yaseChina, lo mbiko uphinde waqhathanisa nekota yokuqala yalo nyaka nesikhathi esifanayo sango-2019 ngaphambi kwalolu bhubhane.Ngokuvamile, imakethe yezimpahla zabathengi esheshayo yaseChina isiqalile ukusimama, futhi ukukhula okuzayo kungalindelwa.
Imininingwane ikhombisa ukuthi ngaphansi kwethonya lokululama kancane kanye nokukhula okumaphakathi kwezindleko ze-FMCG, ukuthengiswa kwemakethe yaseChina ye-FMCG kwikota yokuqala yalo nyaka kukhuphuke ngo-1.6% uma kuqhathaniswa nesikhathi esifanayo ngo-2019, ebesiphansi kunokwenyuka okungu-3% ngo-2019 uma kuqhathaniswa. ngesikhathi esifanayo ngo-2018. Nakuba isilinganiso sentengo yokuthengisa sehle ngo-1%, ukuqaliswa kabusha kwemvamisa yokuthenga kukhuthaze ukukhula kokuthengisa futhi kwaba yisici esiyinhloko esiqhuba ukukhula kokuthengisa.Ngesikhathi esifanayo, ngokulawulwa okuphumelelayo kwalolu bhubhane e-China, ukudla nesiphuzo, izigaba zokunakekelwa komuntu siqu kanye nekhaya zibuyele kuphethini "yokukhula ngesivinini ezimbili".
Isikhathi sokuthumela: Oct-22-2021